MOGO DIES. Crickets everywhere suddenly feel self-conscious about being so loud. Alan Moore gets mad again. Few people take notice, yet the story surrounding this particular death and its consequences continues to affect the Green Lantern Corps in a noticeable way.
SUPERMAN DIES. Suddenly, people everywhere who grew up reading Superman comics, watching Superman cartoons, movies, or TV shows stand up and take notice. Superman dies?! How can it be?
A few months later, he comes back to life.
What motivates changes in the world of comics? For A-list heroes like Superman, Batman, Captain America and Iron Man, it's a want for sales. For B-listers like Deadman, Dr. Strange and Daredevil, it's a want for story. In fortunate circumstances the two motivations lead to similar outcomes, but as readers seeking quality, we must pay most attention to those latter cases. B-listers need your support to keep doing great things for comics.
There is a reason why heroes like Wolverine, Green Lantern, The Incredible Hulk, and The Flash always get solo titles propelled forward into the public eye. These characters are classics - iconic in every sense of the word. They have movies, TV shows, cartoons, merchandise, theme park rides and worldwide recognition & adoration. They're forever embedded into popular culture as the mythic heroes of our era, akin to ancient heroes like Herakles, Perseus and Medea.
But what about those other characters? You know, the supporting cast members. The teammates on the Avengers, the X-Men, the JLA and the JSA who always seem to do a lot of the grunt work so someone like Cap or Supes can deliver the final blow. Don't they deserve their time in the spotlight too?