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Why is Monster Hunter so big in Japan, but not in the West?

Monster Hunter (or Mon Hun as it is affectionately known) is a household name in Japan. Since the series' debut in 2004, Monster Hunter has sold over 21 million units across ten games (and another slated for next year). On top of that, the series has had an anime, manga, novels, a card game, and even Hello Kitty tie-in campaigns.

Yet as successful as it is in Japan, it can’t pick up that same steam in the western market (the latest iteration to be released worldwide sold 4.13 million copies in Japan alone, but only a combined total of 1.21 million copies throughout the rest of the world). After having experienced Monster Hunter on both sides of the ocean, here are some reasons why I think that may be.

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