Game “biz” veteran Julie Uhrman (formerly at GameFly and IGN) has assembled a team to create a $99 Android-based home console. The project, now seeking $950,000 through Kickstarter, would allow indie game developers broader access to their audiences’ living rooms with fewer barriers to entry. As of this writing, it’s raised over $3.5 million in less than two days.
Ouya is meant to be an open console where games and game development are cheap and easy for everyone, without costly or prohibitive distribution channels (each Ouya console is also a developer kit). Although indie games have become more popular and accessible in recent years, entering the living room has been a challenge. At a low price point ($99), and with the requirement that all games be at least free to try, Ouya hopes to allow such games to penetrate a market where Sony, Microsoft, and Nintendo have traditionally dominated.